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Yearly Archives: 2020
Software Takes the Mystery out of Vision Plan Pricing
With a five-star Google rating based on her service and attention, Brittney McWilliams, OD, values transparency in optical pricing as part of her plan...
From a Significant Drop to Near-even Performance
When the COVID-19 pandemic hit, Lorie Lippiatt, OD, of Salem, Ohio, never shut down her practice completely, but she reduced the hours and transitioned...
Invest in Your Social Media Marketing Plan
Dora Adamopoulos, OD, knew that there was great value in social media marketing for her business.
Success, Duplicated
It’s been 12 years since Dora Adamopoulos, OD, opened her first location of eye2eye Optometry Corner in Alexandria, Virginia.
Gather for Story Time: Mommy Loves My Little Toes by Dr. Sakesha Yolonda Caston
Sakesha Yolonda Caston, OD, knew she wanted to be an optometrist and help people see as early as in the seventh grade. Dr. Caston...
Eye Care Practices Wrap Up a Painful Year
Although 97 percent of respondents said that their location is open, revenues are down and coronavirus concerns are high, according to the 17th wave...
New Clinical Evidence through Five Years: NaturalVue Multifocal
By Sally M. Dillehay, OD, EdD, FAAO
President and Chief Medical Officer, ClinTrialSolutions, LLC
We have yet another reason to be enthusiastic about the new options...
Focus on Wellness Works
Jennifer Tsai, OD, spent a year evaluating the best spot in New York City to open her practice, analyzing the pros and cons of existing office spaces versus new construction.
2020 Women In Optometry Gift Guide
Were you holiday shopping before Halloween this year, or perhaps you are just getting started? Women In Optometry is once again showcasing ways you can...
Supplement In-office Education Where Patients Want It: Online and Through Social Media
Alisa Khan, OD, graduated from University of Waterloo School of Optometry and went straight into teaching.
