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Optometry’s Role in Disease Management: Three ODs’ Perspectives

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Meet the Student Board: Isabelle Ampe, CCO | Midwestern University

When Isabelle “Izzy” Ampe dissected a lamb’s eyeball in middle school, she immediately wanted to know more. She had never needed vision correction in...

OD Brings in Technology to Help Patients Get off the Hamster Wheel of Dry Eye Treatments

In 2016, when Melanie Denton Dombrowski, OD, MBA, FAAO, opened Salisbury Eyecare and Eyewear in Salisbury, North Carolina, her to-do list included building a...

What’s the Difference Between Retailing and Marketing?

In this two-part WO Voices podcast, Liza Amlani, principal and founder of Retail Strategy Group, says that there is an opportunity for in both...

From Skepticism to Success: Optometrist Witnesses Dramatic Results with Avulux Migraine Lenses

Sunshine headaches are definitely an issue in Arizona, says Allison Wooten, OD, owner of four practices in Scottsdale. “It’s been frustrating not having a...