Frame fashion events done right help customers find what they need, and the practice gets people in the door to increase awareness profitability. But with social distancing still the norm in many offices and lives, some care providers opted to take a hiatus from hosting these events during the COVID-19 pandemic and beyond.
However, according to a recent WO poll, frame events are making their way back—and these respondents say that their offices are ready.
More than half of respondents say they host at least one frame event per year, with half of those reporting two events or more. Another 14 percent say they have paused hosting events since the beginning of the pandemic but are ready to start hosting again.
The most popularly reported time of the year to hold events was a tie between spring and fall, with late fall mentioned numerous times. Almost all the respondents stated patient engagement, revenue growth and providing a fun environment for all as the most common reasons for events.
Care providers seem to be getting in on the fun, too. Half of respondents say they add new eyewear to their personal collection at least once a year, with 17 percent adding to their collection multiple times a year.
“We have a trunk show from one line each year,” one respondent says. They say the event often includes “a drawing, lab representatives to educate on the newest [lens information], a mini fashion show… We have local music and light food and desserts. So much fun.”
Forty-three percent of respondents were female ODs and 14 percent were male ODs. Another 43 percent were non-OD respondents.