Home Polls Fall Fashion: Frame Events Retain Popularity in 2022

Fall Fashion: Frame Events Retain Popularity in 2022

Photo credit: ANRiPhoto, Getty Images

Frame fashion events done right help customers find what they need, and the practice gets people in the door to increase awareness profitability. But with social distancing still the norm in many offices and lives, some care providers opted to take a hiatus from hosting these events during the COVID-19 pandemic and beyond.

However, according to a recent WO poll, frame events are making their way back—and these respondents say that their offices are ready.

More than half of respondents say they host at least one frame event per year, with half of those reporting two events or more. Another 14 percent say they have paused hosting events since the beginning of the pandemic but are ready to start hosting again.

The most popularly reported time of the year to hold events was a tie between spring and fall, with late fall mentioned numerous times. Almost all the respondents stated patient engagement, revenue growth and providing a fun environment for all as the most common reasons for events.

Care providers seem to be getting in on the fun, too. Half of respondents say they add new eyewear to their personal collection at least once a year, with 17 percent adding to their collection multiple times a year.

“We have a trunk show from one line each year,” one respondent says. They say the event often includes “a drawing, lab representatives to educate on the newest [lens information], a mini fashion show… We have local music and light food and desserts. So much fun.”

Forty-three percent of respondents were female ODs and 14 percent were male ODs. Another 43 percent were non-OD respondents.

- Advertisment -

Most Popular

OD Stress Levels Nearly as High as Start of Pandemic

Eye care professionals report that their stress levels today are nearly as high as they were when Women In Optometry asked this question at...

Meet the Student Advisory Board: Paige Wagar, UWO

Paige Wagar has always been disciplined. Wagar competed in ballet, jazz, tap, contemporary and musical theater starting when she was four. Finding that it...

How to Let an Employee Go Without Endangering Your Practice

By Bj Avery, Vice President of Practice Compliance Solutions In our compliance company, which specializes in human resource management, employee termination is a weekly issue...

Dr. Sara Varghai: Cracking the Hiring Code

Getting the right staff fit is a challenge for many optometrists. When Sara Varghai, OD, of Arlington, Virginia, opened Nova Optique + Eyecare almost...