Tag: ZONE-FEATURED-ARCHIVES-WO

Gina Wesley, OD, recently visited the dentist with her son, and the dentist made a recommendation for a special toothpaste for him to use.

It’s been nearly three years since Karen Wolf, OD, added the TRS-5100 autorefraction system from Marco to her Ponte Vedra, Florida, practice, Ponte Vedra Associates, yet the instrumentation still regularly catches the attention of her patients.

It’s been several years since Renee Laliberte, OD, added the CareCredit credit card as a payment option at Main Street Optometry, her practice with two offices in Dexter and Pinckney, Michigan, and she says that she continues to value it as a smart decision made for the patients and the practice.

Angela Gulbranson, OD, returned to her hometown of Sioux Falls, South Dakota, after her graduation from Indiana College of Optometry.

Sherianne James, vice president of consumer brands at Essilor, came to her role in marketing via the unconventional route of chemical engineering.

When Deborah F. McDonald, OD, opened North Oak Family Eyecare & Optical in Valdosta, Georgia, in September 2015, she needed a way to stay in touch with the patients she hoped would follow her.

Jo Ann Jeffers, OD, is turning her career toward a different approach to care, one that still includes traditional optometry but goes beyond it, as well.

In 2008, Laura Martinez, OD, was on track to become a nurse when she was introduced to the Focus on Your Future summer program at the Illinois College of Optometry (ICO).

Chicago is full of high-end optical boutiques and corporate optometry offices, but Stephanie Lyons, OD, saw something it was missing. “I wanted to bring family eye care to the city,” she says.

By Shefali Miglani, OD—Once in a while, I’ll read or hear about a super-practice, the kind that nets incredibly high numbers, is run by a dynamo or has a marketing plan that could have been devised on Madison Avenue. For a moment, I’m envious and a little intimidated because that appears as a definition of success.