Home WO Voices Podcast Series Make an Impact with Specialty Services

Make an Impact with Specialty Services

Optometry offers so many opportunities for establishing a niche area of care. Building your reputation for your specialty services not only provides enhanced care for existing and potential new patients, but it also can help expand your referral network within the profession.

These five ODs shared their experiences with developing specialty areas of expertise in these WO Voices podcast episodes.

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Pretty With a Touch of Pink: Punto Focal

Rochelle Mota, OD, and her husband, Billy Hrncir, were entrepreneurs before they ventured into the business of optometry. They previously opened two businesses—a coffee...

Meet the Student Advisory Board: Ashlee Payne, NECO

By Ashlee Payne, WO Student Advisory Board Member and NECO Student Being a mother of two boys-- 3 and 7 years old--I often hear, “How...

Rewriting the Future

By Cindy Hui, OD, San Francisco Bay Area OD and writer I was drifting along in my professional life in a state of subacute contentment;...

Dr. Shira Kresch: A Specialty Lens Practice Start

Listen to this 20-minute WO Voices podcast with Shira Kresch, OD, MS, FAAO. Dr. Kresch, winner of the 2023 Theia Award of Excellence for...