Monthly Archives: December 2020
Software Takes the Mystery out of Vision Plan Pricing
With a five-star Google rating based on her service and attention, Brittney McWilliams, OD, values transparency in optical pricing as part of her plan...
From a Significant Drop to Near-even Performance
When the COVID-19 pandemic hit, Lorie Lippiatt, OD, of Salem, Ohio, never shut down her practice completely, but she reduced the hours and transitioned...
Invest in Your Social Media Marketing Plan
Dora Adamopoulos, OD, knew that there was great value in social media marketing for her business.
Success, Duplicated
It’s been 12 years since Dora Adamopoulos, OD, opened her first location of eye2eye Optometry Corner in Alexandria, Virginia.
Gather for Story Time: Mommy Loves My Little Toes by Dr. Sakesha Yolonda Caston
Sakesha Yolonda Caston, OD, knew she wanted to be an optometrist and help people see as early as in the seventh grade. Dr. Caston...
Eye Care Practices Wrap Up a Painful Year
Although 97 percent of respondents said that their location is open, revenues are down and coronavirus concerns are high, according to the 17th wave...
