Over the past few years that Anwuli has been in business, Dr. Ngoddy says that the mission is now more important than ever. This year, the focus has been a Royal Fit Campaign, educating her audience on how frames should fit. “We’ve found that many people are experiencing discomfort and compromised vision/eye fatigue from wearing frames that do not fit well,” she says. “The positive feedback from our retail partners and customers has affirmed that we’re making a difference in the industry when it comes to fit.”
Anwuli is dedicated to fostering a more diverse and inclusive environment in the optical industry. Anwuli frames were designed with wider eye sizes, nose pad structures and lower bridges. The brand also emphasizes that Black people are not monolithic, and this would be a dynamic process, with more facial features being accommodated as the brand continues to grow. Anwuli has recently released new colors and sizes on our Royal Collection, and Dr. Ngoddy says that she continues to look for opportunities to partner with opticals where Anwuli would be a good fit for their demographic and patient base.
For Dr. Ngoddy, another essential part of her brand is the idea that “dreamers shape the world, and we want to help them create a clear vision.” For this reason, her passion for helping adolescents and college students realize their dreams has become a pivotal part of the brand. A portion of all sales from Anwuli go towards mindset workshops and activities designed for young people to develop their mindset.
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