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Susan Bell, OD, of Ewing, New Jersey, has added some mixed-media art images on her walls—adding real eyewear to iconic photos.

Doctor’s Orders: Patience and Grace

Doctor wrote an office-closing manual to help herself through the process, so it makes sense that she would create one for opening a practice, too.

The Patients Are Coming! Wave 10 Results Show Patients Want Access...

Wave 10 of the Jobson Optical Research coronavirus survey found that 81 percent of respondents said their location is currently open.

WO Voices Podcasts Make Connections During COVID-19

From the early days of impact from the COVID-19 pandemic across the U.S., the WO Voices podcast series featured several ODs as they navigated through their...

#WOStrong: We’ve Got This

While we continue to face new challenges each day… our collective experiences can help make us all stronger.

Wave 9 Shows Trend of Reopening

Sixty-four percent of respondents to the Wave 9 Jobson Optical Research poll say that they have reopened.

#WOStrong: Life, Interrupted

No one had a game plan for a disruption of this scale... yet it's shown us how to appreciate the little things that mean the most.

A Warm Welcome to a (Really) Cold Start

Melissa Bourland, OD, had her plan in place for Duneland Family Eyecare to open at the beginning of April. However, COVID-19 changed all of that.

Calibrate Your PPP Spending to Your Reopening Ramp-up

This article is so urgent that if you have PPP money sitting in your bank account, it’s something you must read now.

Dr. Bridgitte Shen Lee: Reopening

Bridgitte Shen Lee, OD, FBCLA, FAAO, and her practice partner reopened Vision Optique in Houston, Texas, with safety protocols in place to help protect doctors, staff and patients.
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