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Raves and Rants: Online Reviews Have Become Essential

According to Forbes, 60% of consumers check reviews of the businesses they visit before ever stopping in. These reviews even persuade some shoppers to visit--...

Staying Relevant—and Sane—on Eye Care Social Media

Jen Wademan, OD, is going on 15 years of practice. When she started out, MySpace was as far as the world of social media...

Maximize What Your Opticians Bring to the Practice

Opticians bring a specialized set of skills to an eye care practice, says Carissa Dunphy, ABOC, founder of opticiannow.com and a marketing specialist at...

Are Pets Welcome Here?

Do you bring your pet to work? WO asked about pets in the workplace in a poll in 2017, and at the time 53%...

ODs Say They Mostly Met Their Goals Last Year

According to a recent Women In Optometry Pop-up Poll, many eye care professionals set and met their personal and professional goals. Almost half (47...

Puppy Love: How One OD Connects With Patients Through Canine-Centered Content

Erin Koetter, OD and her husband, Bryan, have always been dog people. Bryan grew up with Labrador Retrievers, and the two had a Labrador...

Having a Gourd Time with Pumpkin Decorations

With the arrival of fall comes the abundance of pumpkins. Susan Ly Johnson, OD, MPH, FAAO, spontaneously thought of a pumpkin-decorating contest after seeing...

You’ve Got a Picasso in Your Optometry Office

As a mother of three kids, Jessica Ahmann, OD, always had artwork lined up in her home. Some paintings hang in her private practice...

If Walls Could Talk

Advertisement doesn’t have to be limited to social media or grand openings. We’re featuring four practices where painted murals create a unique practice identity...
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