Tag: optical sales
What’s the Difference Between Retailing and Marketing?
In this two-part WO Voices podcast, Liza Amlani, principal and founder of Retail Strategy Group, says that there is an opportunity for in both...
Audio Version: Christine Howard: A Smooth Handoff Between OD and Optical
The optical handoff is so important to the patient experience and practice sales. Christine Howard, a licensed dispensing optician and optical manager details how...
Software Takes the Mystery out of Vision Plan Pricing
With a five-star Google rating based on her service and attention, Brittney McWilliams, OD, values transparency in optical pricing as part of her plan...
