Tag: optometry
Designing the Practice of Her Dreams
In the late summer of 2019, Keylee Brown, OD, opened Key Optique, an online business that offers curated eye-inspired jewelry. What she didn’t know...
Wining Encouraged: Learning Fuels OD’s Passion
Nadia Virani, OD, of Kleiman Evangelista Eye Centers of Texas, is a woman of many tastes. Dr. Virani’s zest for learning and expanding her...
Percentage of Women in Practice Inches Upward; Total ODs Barely Changed
Maybe the Great Resignation has hit optometry. A Women In Optometry analysis shows that the total number of ODs increased only three-tenths of one...
The Great Reset: 2021 Growth Puts Practices on Par With 2019...
While the vast majority of respondents (98 percent) said that their practice locations are open, the coronavirus pandemic grind seems to be taking a...
The 1% Trick That Will 100% Help Your Retirement Goals
By Natalie Hayes Schmook, MBA, CFP, CVA
January means a new year, and I want to share with you the easiest New Year’s resolution that...
Taking a Challenge to Help Correct Presbyopia and Improve Patients’ Lifestyle
When Wynde Ashman, OD, one of seven optometrists in Family Vision Care in Muncie, Indiana, first heard about a 30-day Varilux® Challenge, she decided...
3 Steps to Tax Savings for 2021
By Natalie Hayes Schmook, MBA, CFP, CVA
In March and April my inbox is flooded by ODs who need last minute tax-saving strategies.
While there are...
Being Open to Virtual Visits Can Expand Your Patient Pool
Nikki Iravani, OD, of EyeXam in Santa Clara, California, has found that her website announcement that she is available for virtual visits has generated...
Office Holiday Traditions See Some Shifts as Pandemic Protocols Linger
According to a recent WO Pop-Up Poll, most offices are giving individual gifts or cash to employees, with about 93 percent of them saying...
