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Monthly Archives: November 2017

Transformative Practices

What makes a great practice location? Accessibility is a factor, of course.

The Vision to Win

In the 10 years since Jennifer Stewart, OD, graduated from optometry school, she’s felt like there was more she could be doing for some patients, notably athletes.

Create a Winning Strategy: Administration

By Lauretta Justin, OD—Management thinker Peter Drucker is often quoted as saying that “you can’t manage what you can’t measure.”

First Steps in Dry Eye Treatment Are Healthy Lids and Clean Lashes

As is true for most primary care optometrists, Bridgitte Shen Lee, OD, of Houston, Texas, is seeing many more patients who complain of dry eye.

POP-UP POLL: I’m Going to Need a Few Days Off – RESULTS

The busiest time of the year for many practices is right around the corner…

For Ortho-K to Work, Practitioners Need to be Confident

Caroline Guerrero Cauchi, OD, FIAO, of La Mesa, California, says that the field of myopia control has gained enough momentum that it won’t slow down for a long time.

OD Finds Ideal Balance Between Patient Care and Leadership

There is a world of difference between working in clinic while you’re a student and being alone as the optometrist in charge once you’ve taken on a professional position, says Kristen Burkholder, OD, of Columbus, Ohio.

One OD’s Journey to Optometry

“I walked into an optometrist’s office one day with an eye infection and walked out with a job.” That’s how Lauren Fereday, OD, MS, describes her decision to become an optometrist.

Team Expands Rapidly as Business Booms

Alyssa Snyder, OD, had a specific dream in mind when it came to opening her own practice: it had to be in her hometown of Marshall, Minnesota.

POP-UP POLL: Work, Sleep or Shop? – RESULTS

What's your Black Friday plan?
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