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Monthly Archives: March 2019

Technology That Hits All of the Marks

Last year, as Jewell Ginter, OD, prepared to relocate her office, she was considering which refracting system would be best to accommodate her four full-time doctors who would be operating out of 10 functional exam lanes.

An Advocate for Children’s Vision

“My dream is that one day every parent will think of their kids’ eye health as a regular part of their overall health and that taking kids to the eye doctor becomes as routine as taking them to the pediatrician or dentist for regular checkups.”

Optometrists Are the True Entryway to a Health Care System for Many

While in optometry school, Praneetha Raveendran, OD, often heard that optometrists are among the primary care “gatekeepers” of the health care system.

The Transition to Something Bigger

Over her career, Tracey M. Glendenning, OD, FCOVD, has come to understand the challenges of recruiting optometrists in North Carolina.

After 20-year Military Career, OD Finds Sam’s Club a Comfortable Place to Land

When it came time to retire from the U.S. Army, Lieutenant Colonel Jennifer Camp, OD, chose to shift her career to work as an optometrist in a Sam’s Club.

Negotiating a Starting Salary a Critical Step in Closing the Wage Gap

When Rachel Simpson, BS, was a first-year student at University of Missouri–St. Louis College of Optometry, she read a Women In Optometry article about the wage gap in optometry.

Sharing Its Knowledge, Luxottica Eye Care Creates CE and Supplemental Programs

Luxottica Retail knows its metrics. The organization has been gathering data for decades that help support the growth of the brand.

Come In To Shop, and Stay a While

You won’t see the front desk when you arrive at Exclusive Eye in Rogers, Arkansas, and that’s by design.

Far From the Straight and Narrow

When Alissa Wald, OD, decided to move her practice to a new location in Costa Mesa, California, in 2010, she hired a designer whose experience was in retail, not optometry.

Room for Improvement

Most contact lens wearers have room for improvement when it comes to following their doctor’s recommendations for maintaining good eye health, according to a new survey commissioned by Sightbox among 1,000 U.S. adults.

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