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Monthly Archives: November 2019

3 Common Misconceptions About Patient Engagement

By Brett Paepke, OD—Creating bonds between your practice and your patients has never been more important than it is today.

New Survey Shows Parents Know More About Lice Than They Do About Myopia

One in four children in the United States is myopic1, but according to The Harris Poll survey2 results released today by CooperVision, only 33 percent of parents know what that term means2, or how it can affect their children’s future eyesight.

Doctor Decides on Ideal Space After a Second Look—Two Years After the First

Sarah Johnson, OD, always knew she wanted to have a career in caring for patients, a desire which stems from her strong humanitarian love that she possesses.

For the Le Sisters, Optometry Is the Family Business

For My Le, OD, and Yen Le, OD, FAAO, their inspiration to go into optometry was influenced by their parents and sisters being physicians.

Advanced Technology Gives Patients More Confidence

When Nancy Truong, OD, and her husband graduated from the Illinois College of Optometry in 2002, they had known their ultimate goal was to one day open their own practice.

Key Business Partner Helps Optometrist Improve Practice and Drive Mission

Amanda Barker-Assell, OD, of Denver, North Carolina, says that her profession “has given me the opportunity to be successful in the areas of life that are important to me.”

How a Passion for Nutrition Helped Build a Thriving Medical Practice

Jessica Marshall, OD, took a chance nine years ago and decided to work inside a LensCrafters.

New Opportunities Arise With Ownership Shift

When a long-held family business is sold, it’s natural to be sentimental about the way things were, says Elizabeth Roberts, OD.

Finalize Most Multifocal Fits at First Follow-up

When patients becomes presbyopic, their quality of life is compromised.

No Pain Yet Lots of Gain

When Michele Shade-Hinchliffe, OD, was looking to add automated refraction technology to her practice in 2011, she says that her choice was clear: she would work with Marco.

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