Monthly Archives: September 2021
WO Women’s Leadership Conference Scheduled for Tuesday, Nov. 2 as a Live Event
The third annual Women In Optometry Women’s Leadership Conference will feature ideas and a hands-on series of short workshop sessions to help attendees transform...
When Patients Are Interested in Contact Lenses, They Ask, Right? Wrong.
The conventional wisdom says that if it’s a busy day, and an OD already has so much to discuss with a patient – and...
OD Has Tricks for Baking the Best Treats
Spooky season is approaching with a delicious twist. Sherelle Morrison, OD, of MyEyeDr in Charlotte, North Carolina, will debut on Halloween Baking Championship Season...
Eyewear Empowers Women by Carrying on a Woman’s Legacy
Named in honor of the late Jenny Lynn McGee -- a beauty pageant queen, flight attendant, businesswoman, mother and a mission volunteer -- this new collection is a way...
Majority of Poll Respondents Seem Aligned with Vaccination Status Transparency
It is not uncommon for patients to ask doctors or practice staff about the vaccination status of the team. Indeed, more than half of...
Money Talk: Personal Spending Is a Mission-critical Piece to Retirement Planning
By Natalie Hayes Schmook, MBA, CFP, CVA
When doing financial planning for OD clients, one of the first questions I ask them is if how...
Two Equipment Additions Provide OD With Efficiencies, More Data and Patient Wow Factor
After being shut down for two months at the start of the COVID-19 pandemic, Melissa Richard, OD, wanted to make some changes at Spectrum...
Debunking the Myth That Contact Lenses Cost Less Elsewhere
“Patients have a perception that it’s cheaper to purchase contact lenses somewhere else,” says Deborah Geering-Fend, OD. In the 14 years since Dr. Geering-Fend...
An OD Shares How a COVID-19-Divided Area Impacts Her Practice Identity
While vaccine efficacy and safety protocols around COVID-19 have sparked heated conversations, Enjoli Cooke, OD, makes no apologies about where she stands on the...
Labor (Day) in Style: Glorious Work Amenities
Happy Labor Day! Let’s kick off September with a shout-out to all practitioners and staff who work endlessly to serve their community. We’re featuring...
