LATEST ARTICLES

Team Is Fully Onboard With Taking Holiday Time Off

After 25 years of working in a corporate-affiliated practice, Lisa M. Greene OD, and a practice partner opened an independent practice in Asheville Vision...

Women In Optometry Announces Student Advisory Board

In order to be representative of those ODs who will be entering the workforce in the next few years, Women In Optometry has created...

A Retreat for The Eyes

When patients step inside Allure Eyecare, they may get the feeling that they’re no longer in Bloomington, Indiana. The leafy Martinique wallpaper, made famous...

Eyewear Artwalk 2024 Unveils the Dry Eye Oasis: A Groundbreaking Hub for Dry Eye...

Eyewear Artwalk, a rapidly accelerating showcase for eyewear and eye care innovation, is set to revolutionize the landscape of eye care with the introduction...

Bringing Nutrition Into the Conversation With Every Patient

Neda Gioia, OD, CNS, FOWNS, CFMP, and Julie Poteet, OD, MS, CNS, FOWNS, are passionate about educating patients about nutrition. It's an underdiscussed topic with...

Why MAX Multifocal is a Win-Win for My Patients and Practice

By Cheryl Schmitt, OD Since I began practicing 20 years ago, the fitting process, and options, for multifocal soft contact lenses have improved dramatically. In the...

OD Uses a Holistic Approach Both for Herself and Patients

Today, Michelle Valella, OD, has a new kind of joy and happiness. After owning a solo private practice for 33 years, selling it to private...

Holiday Hubbub is Welcomed Stress, Poll Respondents Say

A recent WO poll asked readers about holidays around the office, including gift giving and party planning. Respondents were split at 44% each, for a total...

The Original FTG By Suzanne Sendel

NEW FOR 2023!   Optical distributor Suzanne Sendel frequently travels the country for work. Over the past decade in the industry, Sendel says that it became...

The Meaning of Mentorship

At a Women In Optometry virtual board meeting, the matter of mentorship became a popular topic. While discussing the various ways one could get...