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6 Most Common Lighting Mistakes ODs Make in Their Offices

By Andrew Fader, Eye Designs, LLC Originally published in Review of Optometric Business The eyecare industry is in the business of helping people see better. Yet,...

Space Quadrupled with Three-Mile Move

After nearly 17 years in her first office, Melissa McCulley, OD, relocated McCulley Optix Gallery to its new and larger space over the Thanksgiving...

OD Builds Dream Practice in Custom Farmhouse, Close to Home

Over and over, the stars have aligned just so for Heather Small, OD. The Cullman, Alabama, native graduated from University of Alabama at Birmingham...

Navesink Eye: A Mix of Old and New

Denise Balacich, OD, just celebrated the one-year anniversary of her practice, Navesink Eye. After having her third baby in November 2021, she and her...

OD’s Office Expands So Quickly, She Cut off the Safety Net

Barb Horn, OD, saw practice growth faster than she could have imagined after she opened on July 1, 2021, in Myrtle Beach, South Carolina. As...

From Pancakes to Practice Ownership

Who knew that pancakes could lead to private practice ownership? That was the case for Jennifer Kim, OD, who says that when her daughter...

​Womeninoptometry.com Puts WO Resources Front and Center

Womeninoptometry.com readers asked for an easier way to find the wealth of resources on the site. So womeninoptometry.com has added a new channel: WO...

Career Choice Comes Into Focus in New Practice

Gaithri Ramanathan, OD, FAAO, didn’t leave school with the intention of starting her career in her own boutique practice. Indeed, she says she never...

A Posh Practice Across the Pond

When Georgia-raised Valarie Jerome, BSc, OD, moved to England after marrying an Englishman, she wanted to bring a touch of the U.S. optometric experience...

Frame Boards: Who Decides What Goes?

A five-question poll about frame board decisions. More responses from readers like you = more accurate biweekly reports from WO. Loading…   Check out Dr. Schneider's office and...
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