Yearly Archives: 2014
Practice Continues Growth in New Location
Two years ago, Jeri Schneebeck, OD, FCOVD, relocated the practice she purchased in 1983 from its original office space. That office had served as a place where she made the business her own and first left her mark on the community, but a bigger building, with far greater visibility to passersby, would allow improved efficiencies and room for growth.
OD Makes Children’s Vision and Education Top Priorities
One reason the InfantSEE program is special, says Mary Gregory, OD, is that it answers questions about healthy...
With Spouse’s Reassignment, Career Search Starts Again
Optometry has provided career flexibility and variety for Michelle Durham, OD as she relocates...
Be on the Lookout for the Next New Thing
Reyna Hernandez, OD, of Garland, Texas, says that her patients are as excited as she is about what’s new in eye care. “People just love new things. Think about a brand new car. The look, the smell, everything about it is wonderful.” Why not bring that same kind of enthusiasm to the practice?
Promote the Benefits of the Recommendations You Make
Making eye care accessible has been a goal of Jewell E. Ginter, OD, since 1982 when she opened Ginter Eye Care in Lubbock, Texas. “We like to offer every avenue we can for our patients,” explains Sarah McKinnon, who is the practice’s billing and human resources manager and oversees the front desk.
As New Practice Owner, Doctor Wants to Remove Obstacles to Purchases
Leena Adhikari, OD, purchased Crystal Vision Optometry in Rancho Cucamonga, Calif., about 18 months ago. The 1,000-square-foot, seven-year-old practice needed a little sprucing up…
Day Spa Complements Business Model
The idea of opening a day spa inside Hefner Eye Care and Optical Center in Oklahoma City came to Kimberly Hefner, OD, from her aesthetician.
Patients Want Doctor’s Recommendation on Beauty Products
Bridgitte Shen Lee, OD, of Houston, sympathizes with women with thin eyelashes.
Put Patient Service First; The Rest Will Follow
In this Vision Source® sponsored profile, Janet Block, OD, FAAO, talks about how working in a variety of practice settings and office environments helped shape the vision for Vision Source® Atoscocita.
