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- All
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- Academia
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- Anagram
- Astellas
- Atypical Models
- Beauty
- Building a Specialty
- CareCredit: Patient Financing
- CooperVision: Future Proof Your Optometric Practice
- Corporate Affiliated
- Design Inspirations
- Digital Archives
- EDGEPro
- Editorial
- EssilorLuxottica Eye Care
- EssilorLuxottica: Ophthalmic Lens Products
- Events
- Eye Docs Now
- EyeCarePro: Power to Build Your Practice
- Featured
- Giving Back
- Health and Wellness
- Independent
- Industry/Research
- Iveric Bio
- Johnson & Johnson Vision
- Keplr Vision
- L'Amy America
- Leaders
- Letters and Viewpoints
- LKC Technologies
- Lumenis
- Luxottica Independent OD Opportunities
- MacuHealth
- MacuLogix: Dark Adaptation and AMD
- Marchon Dispensary Management
- Marco: Diagnostic Solutions
- Military/Public Health
- Multidisciplinary
- MyEyeDr: Trusted Community Doctors
- National Vision: Corporate OD Careers
- Natural Ophthalmics: Natural Eye Care
- Neurolens: Relief is in Sight
- New
- News
- Newsmakers
- OCuSOFT: Eye and Skin Care
- Outside Interests
- Ownership Models
- Paragon Bioteck Lid Hygiene
- PECAA: Propel Your Practice Forward
- Polls
- Promoting Yourself
- Reichert Technologies: The Patient Experience
- RevolutionEHR: Freedom to Focus
- RVL Pharmaceuticals
- SolutionReach Patient Engagement
- Specialty Services
- The McGee Group
- Trending
- Videos
- Views
- Vision Source: Trusted Colleagues
- Visioneering Technologies Inc.: Redefining Vision
- VisionWeb
- VSP Global Premier Program: Discover the Opportunities
- Walmart/Sams Club Community ODs
- Webinars
- Where We Practice
- WO Resources
- WO Voices Podcast Series
- Your Money
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How A Simple “Thank You” Can Make You A Better Leader
Remember the last time a client, a boss or a co-worker gave you a hand-written thank-you note to tell you you’re doing a good job?
LIFESTYLE
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LATEST NEWS
Results From a Clinical Study of a Novel Daily Nutritional Supplement for Dry Eyes
Frontiers in Ophthalmology published statistically significant results from a clinical study evaluating the efficacy and safety of a novel daily nutritional supplement formulated to address...
Distributor Delivers Efficiency and Convenience as Well as Products
When Jessica Yannelli, OD, opened Precision Eye Care in Downingtown, Pennsylvania, as a cold start 10 years ago, she says that streamlining the administrative...
Making Eye Care Accessible and Convenient
What Hayley Williams, OD, wanted after her 2018 graduation from the University of the Incarnate Word Rosenberg School of Optometry was a place where...
POPULAR ARTICLES
Utilizing a Mother-Daughter Relationship to Conquer a Cold-Start Practice
When Heather Miller, OD, FAAO, Dipl ABO, wanted to open a practice, she went to her most trusted advisor: Sue Miller, OD. Dr. Heather...
It’s Election Day—And You Tell Us You’re Voting
In a Women In Optometry Pop-up Poll that has been open for the past two week, a vast majority of respondents are or have headed off to the polls (or the mailboxes or ballot drop off centers).
Dr. Jennifer Stewart: Part of the Team
As Jennifer Stewart, OD, reaches the milestone of a decade in practice ownership, she reflects on how a leap of faith became the best move in transitioning from an associate to a partner early on in her career. Dr. Stewart also shares how Performance 20/20, her sports vision training business, connects her passion for sports with her love of optometry and has allowed her the unique opportunity to collaborate with many training professionals and athletes from novice to nationally recognized.
LATEST REVIEWS
Another Toolbox Item for Dry Eye Sufferers
Neena James, OD, of 20/20 Eye Care in Huntsville, Alabama, provides her dry eye patients with “homework – a full page of 12-point font...
