Tag: ZONE-FEATURED-ARCHIVES-WO

By Shefali Miglani, OD—Once in a while, I’ll read or hear about a super-practice, the kind that nets incredibly high numbers, is run by a dynamo or has a marketing plan that could have been devised on Madison Avenue. For a moment, I’m envious and a little intimidated because that appears as a definition of success.

This story was originally published in our November 2009 issue. Crystal Brimer, OD, of Wilmington, North Carolina, is a perfectionist—especially when it comes to following up with patients who have been referred for specialty care.

Leslie O’Dell, OD, FAAO, joined Wheatlyn EyeCare in Manchester, Pennsylvania, a year ago and established the Dry Eye Center of Pennsylvania under the same roof with a unique name and website.

Susan Moss, OD, puts her holistic approach to eye care front and center at her practice in Bellaire, Texas. And she’s found plenty of patients who want that kind of therapy.

Kiranjit Bedi, OD, was so enthusiastic about the release of AIR OPTIX® COLORS contact lenses two years ago that she started promoting them to her patients after she first heard the news at a local dinner hosted by Alcon.

OCuSOFT came onto her radar during her residency, and Stephanie Frankel, OD, personally tested the product line for dry eye treatment shortly after joining the practice.

When Ellen Merkin, OD, heard of Solutionreach, she thought that the company’s offerings made sense for her patient population. “The younger generation is much more tuned in with email and text communication.

When Andrea Knouff, OD, opened her practice two years ago, she started out with the Marco TRS-5100 autorefraction system. Within six months, she added the OPD-Scan III, the components of the Marco XFRACTION^SM process.

Courtney Dryer, OD, knew she wanted her patients to have access to the most advanced vision care solutions available. By including Essilor lenses in her product lineup, she is partnering with the world leader in ophthalmic lenses.