Business Model Allows ODs to Explore Their Own Interests While Supporting Primary Care

The four ODs who lead Bedford Eye Care have an unusual business partnership.

Design Your Own Schedule

Mary Anne Murphy, OD, of Broomfield, Colorado, works a nontraditional schedule herself, and she encourages her three female associates and staff to do so as well.

An Opportunity to Fulfill a Shared Mission Leads to Life-changing Experience

For many people, a trip to the eye doctor could be considered uneventful.

Productivity Tips and Ideas

Here is a compilation of ideas collected by attendees of our live session at SECO as well as the webinar held focused on productivity.

Back to Her Roots

In November 2014, Lydia Liu, OD, was pregnant with her second child and had to take a medical leave from the private practice where she had been working for five years.

Lettuce Start a New Chapter Just 12 Storefronts Away

Monika Marczak, OD, was a college student shadowing an OD in a Pearle Vision when a conversation occurred that changed the path of her career.

An Optometrist and a Makeup Artist Walk Into the Exam Room…

By Danielle Kalberer, OD—Conversations regarding the latest cosmetic eye products are becoming commonplace in the optometric exam room.

Make the Most of the Leadership Opportunities That Present Themselves

Neither Carol Alexander, OD, FAAO, nor Millicent Knight, OD, FAAO, FAARM, had expected that their careers would take them into positions of leadership and advocacy at Johnson & Johnson Vision.

Small Town, Big Demand

Hutto, Texas, 30 miles north of downtown Austin, is not a large town, which might be why there was no optometrist there when Sarah Johle, OD, was looking for a place to open her new office.