POP-UP POLL: How High Can You Go? – RESULTS

Have you pushed the limit of what people will buy in your dispensary?

The Appeal of Urban Renewal

The practice that Monica Johnsonbaugh, OD, opened in April 2016 is not in Detroit. In fact, one of the few things that the affluent, nearby community of Grosse Pointe, Michigan, shares with its urban neighbor, is the 313 telephone area code…

POP-UP POLL: The Dress Code – Results

What you wear makes an impression on patients.

POP-UP POLL: Career Satisfaction – Results

Take one minute to rate your career satisfaction.

The Opportunity for an Office Overhaul

Sarah Jerome, OD, opened Look + See Eye Care in 2004 with 1,400 square feet of office space. From its cold start, the practice outgrew its original home and moved in 2011 to a new location, a commercial condo within a residential building.

Office Expansion Provides Space for Vision Therapy

The vision therapy (VT) segment of Lyons Family Eye Care has grown exponentially since the practice opened in 2011.

Put a Storm Policy in Place

WO asked Shannon Kleinwolterink, practice administrator for New Bern Family Eye Care and Pamlico Family Eye Care, for her best advice in preparing for an impending storm.

Juggling Schedules x 21

From about 7 p.m. on Wednesday until about 9 p.m. Thursday as Hurricane Matthew was approaching Florida, Laurie Lesser, OD, of Weston, Florida, was almost constantly on the phone, sending text and emails and checking the weather reports.

“This Is Sadly Familiar”—Storm Preparation List

Kerry Giedd, OD, MS, FAAO, of Eola Eyes in Orlando, Florida, is all too familiar with the damage that a hurricane can do.

Translation Tip

By Elise Brisco, OD—Here's a quick and effective tip to communicate with patients in any language.