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Monthly Archives: February 2019

Building a Practice Focused on Community & Social Responsibility

Being true to your values can be a surprisingly successful recipe for growth.

Developing Employee Incentives to Help Grow Your Optometry Practice

By Tyler Judkins—I have yet to hear a practice leader express interest, let alone enjoyment, in acting as their practice’s human resource manager.

Building A Supportive Online Eye Care Community

PECAA’s legacy has always been, and continues to be, building a collaborative community of independent eye care professionals committed to growing stronger together.

Building an Optometry Brand That Appeals to the Local Community

“Your brand starts with yourself,” says Dr. Shawna Vanderhoof, who opened Focus Eyecare in Murfreesboro, Tennessee in July of 2016.

PECAA Mentorship Program Offers Hands-on Practical Advice & Support for Optometry Practices

Albert Einstein is quoted as saying that the only source of knowledge is experience, yet he never specified whose experience was needed.

stacy coulter

Dr. Stacey Coulter: The Littlest Eyes – Pediatric Optometry

Rachel A. “Stacey” Coulter, OD, MSEd, FAAO, FCOVD, associate professor in NSU’s College of Optometry, discusses the importance of pediatric optometry, why she's passionate about it and how ODs can find their comfort level with kids.

Women In Optometry Announces New Board Members

Women In Optometry (WO) is pleased to announce the addition of six board members.

Neurolens Adjusts for Misalignments, Relieving Discomfort, Pain, Headache and Stiffness for Some Patients

Jaclyn Munson, OD, FAAO, of Fort Collins, Colorado, treats plenty of patients who suffer from eye strain, chronic headaches and a stiff neck.

Oh, My Aching Trigeminal Nerve

By Marjolijn Bijlefeld, WO Managing Editor—I get severe chronic headaches. Ugly, vomitrocious, leave-me-alone-in-a-dark-room severe headaches.

Family and Friends Bring the Most Joy to Many ODs

According to a new Women In Optometry poll, 56 percent of the respondents said that they are generally happy and nearly 32 percent said that they are happy more often than not.

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